Our Reference: Retail Master Concession at TIA
Tirana International Airport signed the Retail Concession Agreement with HTAR in 2006, establishing
a partnership to develop the airports’ retail business. HTAR has been granted the exclusive right
to manage and operate the retail activities (Duty Free, Specialty Retail, Food and Beverage) at the
airport by itself or through sub-concessionaires. HTAR is offeringed a minimum annual guarantee as
well as a sales-related fee (whichever is higher). In October 2011, HTAR re-transferred the now matured
specialty retail as well as food & beverage business to the airport management company which
has been in charge of this part of the business since then. The duty free business still remains with HTAR.
Scope of services performed by HTAR as master concessionaire:
- Investment into retail units
- Market analysis and acquisition of potential commercial partners
- Selection of sub-concessionaires
- Development and negotiation of state-of-the-art contracts
- Controlled implementation of units
- Strategic and day-to-day retail business management
- Development of innovative marketing strategies for TIA
- Development of a reporting system
With HTAR's assistance, TIA now enjoys top retail concepts, with an ideal mixture of
local operators and international brands. HTAR enriched the modern architecture of
the terminal by helping sub-concessionaires to identify and implement harmonious shop
designs.
The result: an innovative combination of local charm and high international
standards. These apply not only to shop design and product range but also to sales channels,
strategy and customer service.
Find out more information on all shopping opportunities and gastronomy delights at
Tirana International Airport.
