As master concessionaire, HTAR is an airport's sole business partner. The following characteristics highlight which advantages airports could expect by HTAR retail management.

What distinguishes HTAR?

• HTAR provides an integrated approach.
• HTAR forms the link between airport authorities and customers.
• HTAR assumes a substantial part of business risk, provides investment and assumes responsibility for the development, funding, implementation and marketing of locations, management and operation of shops and food and beverage units (state-of-the-art retail concept development and management).
• HTAR deploys its experience in both airport management and consulting services to give clients continuous access to international best practice in commercial management, retail concepts and customer orientation.
• HTAR reduces the financial risk for its clients and gives them greater planning reliability, through minimum annual guarantees and participation in upside potential by means of revenue share concepts.
• HTAR can also address other key commercial activities, such as property management and development, parking, cargo, in-flight catering, car rentals, etc.
• HTAR provides total transparency via reporting and consultation procedures.
• Like its parent company HOCHTIEF AirPort, HTAR is geared to long-term commitments. This sets it apart from transaction-oriented competitors.

When should airports re-evaluate their current retail business model?

• In connection with terminal refurbishment and/or extension
• In connection with new retail developments and/or expiry of major retail contracts
• In the context of a general evaluation of airport business strategy
• When benchmarking indicates underperforming commercial service quality and income
• When commercial revenue development is unsatisfactory
• When an airport lacks in-house expertise and capabilities
• When an airport has reached the limits of its financing capabilities